TORONTO, ON – Xerox Canada today announced a black-and-white network laser printer packed with advanced features to help workgroups in companies of all sizes work more efficiently at a price that won’t break the bank.

Starting at $999, the Xerox Phaser 4510 offers features and capabilities normally found in higher priced printers. For instance, Smart Duplex automatically detects pages that only need to be printed on one side, speeding up print time. Another capability, called Personal Print, allows people to download jobs to their own mailbox on the printer’s hard drive and then print them all at once so they don’t get mixed up with co-workers’ documents. With twice the standard memory of the comparably priced Hewlett-Packard LaserJet 4250, a faster 533 MHz processor, and a standard 700-sheet paper capacity, the printer tackles complex print jobs quickly.

"Businesses rely on equipment that allows them to manage large workloads with minimal effort," said Ajay Dhingra, vice president, Canadian Reseller Operations, Xerox Canada. "The Phaser 4510's built-in intelligence and extraordinary dependability make it an ideal office printer. It works harder and smarter than any printer in its class on the market today."

The Phaser 4510 is built on the award-winning Phaser 4500 printer platform, which earned a Reviewer’s Choice Award in Government Computer News and was praised as a “plug and print” thoroughbred because of its easy set-up. The Phaser 4510’s automatic installation has users up and running in as few as four mouse clicks.

At speeds of up to 45 pages per minute and with a first-page-out time as fast as 8 seconds, the Phaser 4510 is capable of handling the printing needs of a busy office. The printer comes with “smart paper trays” that automatically sense paper size to match the print and a simple paper path to reduce the number of paper jams and job interruptions. When events such as low paper or toner occur, PrintingScout™ warns users with a pop-up message on their PC. For other problems, users can turn to PhaserSMART, a Web-based technical support tool, for more information.

Businesses can choose from four Phaser 4510 configurations, from a basic non-network version to a full-featured version that comes with a 500-sheet output stacker and a 40 GB hard drive. The Phaser 4510 offers true 1,200 dpi resolution for sharp text and fine detail and Adobe PostScript 3.

The Phaser 4510 is part of Xerox’s Green World Alliance supplies recycling program and is available immediately worldwide through Xerox resellers, distributors, authorized sales agents, dealers, direct sales, concessionaires and TeleWeb operations. It comes with the Xerox Total Satisfaction Guarantee, and an additional two-year warranty is available for an introductory price of $99*.The Phaser 4510 is also available online at www.xerox.com/direct and at 800-ASK-XEROX.

Customer Contacts:

For more information about Xerox digital printing technology and services, visit www.xerox.com/tr/office or call 800-ASK-XEROX.

Media Contacts:

Laura Mergelas, Xerox Canada, 416-733-6216, laura.mergelas@xerox.com

Michael Minielly, Environics Communications for Xerox, 416-969-2748, mminielly@environicspr.com

NOTE TO EDITORS: For more information on Xerox and to receive its RSS news feed, visit www.xerox.com/news. XEROX, Phaser, PhaserSMART, PrintingScout™ are trademarks of XEROX CORPORATION. Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice. All pricing in Canadian dollars unless noted.

*Limited time offer.