TORONTO, ON - Xerox Canada today unveiled eight new business development services to help print providers maximize their digital equipment investments.

Xerox developed the eight New Business of Printing Business Development Services in response to customer feedback for "nuts and bolts" support to address their business challenges. The additions focus on training and professional services for digital business, workflow and application development. A team of Xerox specialists and industry experts work directly with print providers - often on-site - to help them generate increased page volume and revenue.

"Customers get services that are customized to address specific business needs," said independent industry analyst Chris Jordan, partner, Jordan & Jordan. "These eight services provide both experienced print shops and those just getting started with the right tools, knowledge and support they need to capture growth opportunities and pursue long-term success."

Increasing Digital Business
These consultative services teach the basics of a digital business, and help print providers identify and address a list of high-impact areas to ensure business growth. There are currently three offerings designed to help customers develop a digital marketing plan, sell one-to-one marketing campaigns and Web-to-print jobs, and manage a digital sales force. New services being added are:
  • Selling Digital Printing - details the steps of an effective sales process from how to identify prospects to making a solutions-based sales call.
  • Vertical Market Selling - helps users learn the basics and trends about the healthcare, education, professional services and legal vertical markets and helps them understand and identify new applications.
Improving Workflow
Four new workflow services help customers build, integrate and enhance their workflow for digital printing applications.
  • Design for Digital - shows users how to prepare files for digital printing. It is based on the ProfitAccelerator Job Preparation Guide for Designers and is geared toward commercial and in-plant print providers.
  • Colour Management - enables users to implement a colour management process to increase the predictability of digital press output.
  • XMPie Training and Professional Services - helps customers leverage the power of personalization in their marketing communications.
  • Web Services training - shows customers how to build e-commerce solutions and connect to their customers more effectively.
Developing Applications
Two new application services are now available to assist customers in the development of specialized applications to increase revenue opportunities and expand market reach.
  • How to Implement a Transpromo Workflow Training Course - provides tips on resource management, data mining and how to design your workflow.
  • How to Sell Transpromo Training Course - offers guidance on how to sell the idea of transpromo documents, talk to different audiences about the application and measure the return on investment.
The New Business of Printing Business Development Services complement Xerox's ProfitAccelerator Digital Business Resources collection with more than 75 tools, kits and programs to help print providers market and grow their business.

Pricing and Availability
Select services will be launched in a phased approach in North America and Europe and will be offered through a certified network of Xerox and industry consultants. See your Xerox sales representative for details in your area. For more information about Xerox New Business of Printing Business Development Services visit:

Media Contacts:
For more information about Xerox production systems and services, visit or call 800-ASK-XEROX.

Media Contacts:
Laura Mergelas, Xerox Canada, 416-733-6216,
Tina Quelch, Calador Communications, 416-925-6034,

Note: See the full range of Xerox digital production technology and services in Hall 8b / A78, May 29 - June 11 at drupa 2008, Messe Dsseldorf, Germany. For more information about Xerox and the show visit or For open commentary and industry perspectives visit or

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