TORONTO, ON - Xerox Canada has an answer for print providers with a small production space but "big" plans to produce full-colour point-of-purchase displays, posters, banners, vehicle wraps and floor graphics.

The company today unveiled the Xerox 8254E and 8264E Colour Wide Format Printers, two value-priced, large-format colour printers. They are designed for commercial print providers, copy shops, graphic design agencies, sign shops and in-plant operations that want to offer or expand large-format applications but can't sacrifice production space. The printers, available in 54- and 64-inch models, are the latest additions to the company's colour solvent ink wide-format portfolio, which now includes six products to meet the growing demand for large-format applications.

"Xerox is committed to providing our customers with innovative technology that helps them break into new markets, be more productive and succeed with digital print," said Quincy Allen, president, Xerox Production Systems Group. "With these compact and affordable additions to our portfolio, print providers will be able to sell items such as grand opening banners and retail store displays to customers they were previously only selling everyday prints to, allowing them to become a full-service print partner."

The Xerox 8254E and 8264E printers are compatible with a wide range of media types and produce vibrant graphics on indoor and outdoor banners, life-size photos and presentation graphics. The printers use a combination of inkjet technology and environmentally friendly eco-solvent inks. This means no ventilation or purification system is required and prints can last up to three years without lamination. The 8254E and 8264E can print at resolutions that range from 540 to 1440 dpi at production speeds up to 143 to 172 square feet per hour (13.54 to 16 square meters per hour), respectively.

The printers use piezo-electric, drop-on-demand inkjet heads with dynamic variable dot imaging and intelligent interweaving print technology to deliver sharp images, smooth colour transitions and increased performance at higher print speeds. In Europe and Latin America, users can select the Xerox version of the Caldera Graphics RIP as a colour server option. In the U.S. and Canada, users can choose the Xerox Wide Format Colour Server Pro RIP or the Xerox Wide Format Colour Server RIP as colour server options.

Pricing and availability
Order taking for the Xerox 8254E and 8264E Colour Wide Format Printers will begin in July for Europe and in August for North America and Latin America with worldwide installations in September. See a Xerox sales representative for details in your area.

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For more information about Xerox production systems and services, visit http://www.xerox.com/tr/products or call 800-ASK-XEROX.

Media Contacts:
Laura Mergelas, Xerox Canada, 416-733-6216, laura.mergelas@xerox.com
Tina Quelch, Calador Communications, 416-925-6034, tina@calador.ca

Note: See the full range of Xerox digital production technology and services in Hall 8b / A78, May 29 - June 11 at drupa 2008, Messe Dsseldorf, Germany. For more information about Xerox and the show visit http://www.xerox.com/news or http://www.xerox.com/drupa. For open commentary and industry perspectives visit http://www.xerox.com/blogs or http://www.xerox.com/podcasts.

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