TORONTO, ON Starting your own company? Think you’re too small to afford new technology? Think again. For Small Business Week 2006, Xerox Canada offers the following tips on how to find the right mix of technology and services to grow your business like a pro
  1. Not your grandma’s copier: After setting up Internet connectivity and purchasing telephones/faxes, a recent survey reveals only 33 per cent of start-ups invest in new copy and printing machines or upgrades.
  2. The colour of money: Research shows that 58 per cent of Canadian small businesses think printing in colour is important to business growth, while 40 per cent say colour has a direct impact on growing their business, through such methods as increasing payment response time.
  3. Never underestimate your competition: New findings indicate only 37 per cent of small businesses think their competitors are printing in colour and another 33 per cent don't know. In fact, most Canadian small businesses (79 per cent) print in colour!
  4. Leave room to grow: Almost three-quarters of small businesses (72 per cent) say choosing scalable solutions that grow with their business is key. This figure was highest in Ontario (79 per cent) and lowest in Quebec (61 per cent).
  5. Stop shuffling paper: Avoid limiting information to paper documents. On average, small business owners say it takes employees more than one-hour per week to find hard-copy documents.
  6. Get your head out of the sand: Now is the time to take advantage of digital storage and document archiving. The survey revealed that 71 per cent of small businesses are afraid of misplacing electronically stored documents, yet 66 per cent have no prevention strategy.
  7. Think outside-the-box: Consider storing critical digital documents offsite. More start-ups outsource the management of documents to experts than businesses in general (17 per cent, compared with 11 per cent).
  8. Stop procrastinating: Introduce the right mix of technology and services in your workplace today and watch your business skyrocket!
* Sources

The national survey was conducted for Xerox Canada Inc. by Leger Marketing, the sole Canadian representative of the Gallup International Association, between July 19 and August 2, 2006, with a representative sample of 331 small and medium-sized business owners or managers. The survey is considered accurate within +/- 5.4 percentage points, 19 times out of 20.

For more information, please contact:

Glyn Davies, Xerox Canada, 647-401-9730 (mobile) or 416-733-6216, glyn.davies@xerox.com

Elisabeth Napolano, Environics Communications, 416-969-2705, enapolano@environicspr.com