In the Variable Print/One-to-One Marketing Communications category, Toronto's Pareto Corporation Inc. won second place for its "My Money" submission, a customized information package for SunLife Financial clients. The package was personalized with specific benefits information, which resulted in reduced inventory and marketing costs, and was printed on an iGen3 press.
Bassett Direct of Markham, Ont., was awarded third place in the Monochrome and Highlight Colour category for its "Air Miles Gold Mailing" submission, a direct-mail piece used to communicate sponsor offers, incentives and cross-selling opportunities for The Air Miles Reward Program. The mailer was printed on the Xerox DocuPrint 90 Copier/Printer.
In the Digital Short Run Colour category, Hume Imaging Inc., in Scarborough, Ont., won third place for its "King's Garden Menu" submission, a four-colour menu with bright photos and easy-to-understand descriptions. Created on a synthetic paper stock, the menu was printed on a Xerox DocuColor 2045 Digital Color Press.
Toronto's CJ Digital Inc. placed third with its "Love Story" submission in the Digital Books and Manuals category. "Love Story" is a combination of photographs printed on the
DocuColor 8000 Digital Press
to create a book of remembrance of a couple's 50-year marriage.
Toppan Printing Company America, a commercial printing company won the grand prize for its "Fear" submission, a digitally printed book about various subjects that people fear, such as the future, loss and being judged.
This year's PIXI Awards competition received more than 300 entries, the largest number in the competition's five-year history. Entries were submitted from Canada, the United States, Puerto Rico, Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Yoon, a student from the New York City-based Parsons The New School of Design, worked with Toppan to produce her senior thesis. The book was printed on the Xerox iGen3 Digital Production Press with a Xerox FreeFlow DocuSP print server using Adobe InDesign software. The book particularly showcases the press' ability to create detailed work with rich blacks.
"Graphic design students are embracing digital technology," said Gavin Smith, director of digital services, Toppan Printing Company America, located in Somerset, N.J. "Through the display of Yoon's portfolio and word of mouth, other student designers are requesting that their work be printed digitally on the Xerox iGen3 press."
First, second and third place awards were presented in four categories: variable print/one-to-one marketing communications, monochrome and highlight colour documents, short-run digital colour documents, and digital books and manuals. Awards were presented to the print provider, creative agency and client to reinforce the importance of partnerships in the creation of digitally printed materials. A PIXI Award was also presented for the best use of Xerox supplies.
"Digital is leading the way, and this contest brings creative ideas amazingly to life," said Valerie Blauvelt, vice president of marketing, Xerox Production Systems Group. "Every day our customers discover the power of digital technology to produce one-of-a-kind catalogues, books, direct-mail pieces and other applications that were unrealistic with traditional presses."
Additional winners in the individual categories are:
Variable print/one-to-one marketing communications
- Astoria Graphics Inc., New York, N.Y., first place for its "Fishing for New Business" submission, a personalized direct-mail campaign to lure potential clients by demonstrating the printer's direct-mail capabilities. The piece, which received an 80 per cent response rate, was printed on the Xerox iGen3 press with a FreeFlow DocuSP print server.
- Copygraph S.A., Buenos Aires, Argentina, third place for its "Libro Del Bebe" submission, a newborn baby kit that includes a personalized book and calendar - with the baby's name, photo and parent's information - to track the child's activities, health and growth. The kit was printed on the Xerox DocuColor 8000 Digital Press using FreeFlow Web Services software for Porteadas, a major stationery company.
- DataMart Direct Inc., Hanover Park, Ill., first place for its "GE Wellness Welcome Kit" submission, which featured variable copy printed on the Xerox Nuvera™ 120 Digital Copier/Printer and a colour cover printed on the Xerox iGen3 press. This application allowed the client, GE Financial, to personalize benefits enrollment kits and eliminate preprinted inventory.
- American Greetings Corp., Cleveland, Ohio, second place for its "All Night Long Invite" submission, which was printed on the iGen3 press. The invitation for American Greetings' 100-year anniversary celebration combined black and gray tones with silver foil stamping.
- Salem State College, Salem, Mass., first place for its "Yen Vo Calendar" submission. Created by an art student, the calendar incorporates photography and digital copying on heavyweight paper and is printed double-sided on the Xerox DocuColor 3535 Copier/Printer.
- Sigma Marketing Group, Rochester, N.Y., second place for its "2006 Cement Mixer" submission, a three-dimensional mailer resembling building materials that was used to recruit businesses to a fundraiser. The mailer helped raise more than US$65,000 for Habitat for Humanity and was printed on the Xerox DocuColor 240/250 Copier/Printer.
- TBC Digital, Fairfield, N.J., first place for its "Ralph Lauren Accessories Book" submission, an in-store catalogue printed on the Xerox iGen3 press on textured paper that provides a lifelike look and feel of the products, such as a leather belt or purse.
- Toppan Printing Company America, Somerset, N.J., second place for its "Dynamic Dynosaur" submission, a hand-bound book printed on the iGen3 press that showcases the portfolio of a student at Parsons The New School of Design.
- The Print Network, Torrance, Calif., was recognized for the best use of Xerox supplies for its "Perceptions" submission, two books with a digital slip case displaying a compilation of abstract photography and text. The books were printed, for artist Rik van Glintenkamp, on Xerox Digital Color Elite Silk 80 lb. and 110 lb. Cover paper and produced on the Xerox iGen3 press with a FreeFlow DocuSP print server.
The judges for the 2006 PIXI Awards were Dan Adler, president and founder, DA Digital; Hamilton Terni Costa, principal, AN Consulting in Brazil; Sabine Lenz, founder, PaperSpecs.com; Marion Mathison, founder and president, The Mathison Group; David Spencer, president and CEO, Spencer & Associates Publishing; Noel Ward, partner, OnDemand Publishing and managing editor, WhatTheyThink.com; and Roy Zucca, owner, ConsultRoy.com and director of business development, Impact Solutions.
A complete listing of all the winners, honorable mention awards, production notes and recognized teams can be found at www.xerox.com/pixi.
Glyn Davies, Xerox Canada, 416-733-6216, Glyn.Davies@xerox.com
Michael Minielly, Environics Communications for Xerox Canada, 416-969-2748 email@example.com