TORONTO, ON - Canadian printing company Kempenfelt Graphics Group turned fellow competitors 'green' with envy by taking home the first-ever environmental printing prize last night at Xerox Corporation's (NYSE: XRX) annual multinational digital Printing Innovation with Xerox Imaging (PIXI) Awards.

Kempenfelt's entry for "Wildfire Personalized Children's Books" featured eco-friendly books printed on a Xerox iGen3 press, utilizing both FreeFlow and XMPie technology, created with no waste - from an online ordering process to use of FSC certified paper.

One of the most popular titles is the "Eco the Eagle" series of books, which aims to educate children and promote environmentally conscious decision-making, through stories about saving animals, energy efficiency, and how a child's actions can make a difference and positively impact the environment.

Kempenfelt is a Xerox Premier Partner, a global network of leading digital print services providers with nearly 800 members in 48 countries.

Other Canadian winners included:
  • Le Groupe Numerium - second place, Digital Books & Manuals category
  • Pur Design Inc. - honourable mention, Digital Books & Manuals category
  • "Imprimerie L'Empreinte - honourable mention, Collateral category
Dutch printing company De Budelse won "Best of Show" for their "Sjakie Child Booklet and Music Package," which featured a children's book and complementary music CD in a creative package that included a customizable display case and printed insert for their customer, Poppovisual, a multimedia publisher. The packaging was personalized for small book retailers and card shops and printed on demand as fulfillment was needed.

The De Budelse solution was chosen for its ability to benefit all parties - from the publisher who prints only the amount of packages ordered, to the retailers who can customize the promotion of the item for stores, to the end users who are able to purchase the product from a local vendor - delivering a total product and solution.

Now in its seventh year, the PIXI competition recognizes the most innovative and effective work customers are printing with Xerox digital systems. This year's global awards attracted submissions from companies around the world including entries from Australia, Brazil, Canada, Hong Kong, Japan, Turkey, the U.K, the U.S. and many other countries. Each entry was reviewed by a panel of international leaders from the graphic arts industry who judged the entries on innovation, use of digital technology, business effectiveness and overall aesthetics.

"I always enjoy seeing new print creations that demonstrate how far digital technology has transformed the printing world," said Andreas Weber, president of Andreas Weber Global Communications GmbH and 2008 PIXI judge. "This year's entries from around the globe surpassed my expectations on creativity, image quality and innovation - the submissions truly raised the bar on what's possible with digital."

In addition to the new business applications category, first, second, and third place awards and honorable mentions were presented in books and manuals, collateral, direct marketing and transpromo categories. Awards for best in region, most innovative use of Xerox technology, best use of Xerox supplies, and new this year, most environmentally friendly entry, were also presented.

For best use of supplies, Methodist Healthcare System, located in San Antonio, Texas, was recognized for its "Patient Information Binder," using Xerox Polyester paper for its long-lasting durability. The most innovative use of Xerox technology was given to Salt Lake City, Utah-based Merrell Remington & Associates for the company's "Secret Agent Invitation," a highly personalized invitation with an insert printed on "self-destructing" paper that recipients were instructed to stir in water to dissolve after reading, resulting in a 66 percent response rate.

Best in region awards in Asia, developing markets, Europe, and North America were presented to Singapore's Top Advertising Pte Ltd for "Singapore Kit"; Turkey's 7RENK for "Garanti Bonus"; the U.K.'s dsicmm for "M&G Personalized Investment Update Booklets"; and Cleveland, Ohio's American Greetings Corporation for "Gorant Packaging Ensemble," respectively.

Taking first place in the books and manuals category was The Digital Centre of Australia for "Body of Work - Free Spirit"; in collateral IMC Advertising FZ LLC of the United Arab Emirates was recognized for "House of Portier"; in direct marketing, Trendcommerce AG of Switzerland won for "GM After Sales Program"; and in the transpromo category was May Advertising of Minneapolis, Minn. for "Wells Fargo Total Plan Index Reports."

PIXI awards were presented to the print provider, creative agency and client, recognizing everyone who collaborates on the winning digital applications. The gala dinner for the PIXI Awards was held at The Chicago History Museum to honour the winners for their outstanding work and leadership in the New Business of Printing. Winners shared in more than $55,000 worth of prizes, including a customized glass sculpture that was presented to De Budelse.

A complete list of all PIXI award winners, honorable mention recognitions, production notes and teams can be found at


Media Contacts:
Laura Mergelas, Xerox Canada, (416) 733-6216, laura.mergelas@xerox.comTina Quelch, Calador Communications, (416) 925-6034,

Note: See the full range of Xerox digital production technology and services in booth No. 1219, Oct. 26-29, at Graph Expo 2008, McCormick Place South, Chicago. For more information about Xerox and the show visit or For open commentary and industry perspectives, visit or

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