TORONTO, ON – Xerox Canada today launched a new resource – the Xerox Picture Me Profitable Kit – to help photo labs, photo retailers and digital print providers design, market and produce a range of lucrative photo specialty products on Xerox digital printers.

"Many photo retailers and labs are just beginning to use digital printing. This collection helps them build on their photo expertise and expand their business to produce a wide range of new revenue-generating personalized applications such as photo books, calendars and greeting cards," said Quincy Allen, president, Xerox's Production Systems Group. "For those entering this lucrative photo specialty market, this kit will give them the tools they need to start, promote and grow their business."

Xerox's Picture Me Profitable Kit, developed based on feedback from customers and industry leaders, includes:
  • A white paper that gives an overview of the photo specialty market.
  • A guide to writing a marketing plan that includes tips and worksheets to allow a company to enter and build a profitable photo specialty business, including an example from Xerox customer MyPicTales.
  • Templates to help create applications such as greeting cards, postcards and other photo specialty products.
  • A sample book filled with 50 pages of digitally-printed applications and samples of Xerox’s specialty media. This book helps photo retailers showcase the types of jobs they can create for their customers, such as greeting cards, personalized calendars and photo books, as well as business applications like invitations, menus and business cards.
  • A reference book to help photo retailers find answers to questions about digital book printing, finishing, workflow and what paper should be used for specific jobs.
  • A CD that contains industry articles and research reports. Included is an executive summary about the photo merchandise market from leading independent research firm InfoTrends, as well as a sampling of articles from top photography and printing publications.
The kit is the latest addition to Xerox’s ProfitAccelerator Digital Business Resources portfolio, a collection of more than 75 tools to help customers maximize their digital investments. It will be launched at the 2008 Photo Marketing Association International Convention and Trade Show, the world’s largest annual photo imaging trade show, Jan. 31 to Feb. 2 in Las Vegas.

Pricing and availability

Xerox’s Picture Me Profitable Kit will be available worldwide March 1 to new and existing Xerox customers through Xerox sales representatives. It will also be available through authorized Xerox resellers Fujifilm Imaging Systems and FujiFilm Graphics Systems.

Customer Contact:

For more information about Xerox’s ProfitAccelerator Digital Business Resources, contact your Xerox sales representative or visit www.xerox.com/driveprofit.

Media Contacts:

Laura Mergelas, Xerox Canada, 416-733-6216, laura.mergelas@xerox.com

Tina Quelch, Calador Communications, 416-925-6034, tina@calador.ca

NOTE: See the full range of Xerox digital production technology and services at Booth No. A101, Jan. 31 – Feb. 2 at PMA 2008, Las Vegas Convention Center or visit www.xerox.com/PMA08. For more information on Xerox, visit www.xerox.com or www.xerox.com/news. For open commentary and industry perspectives, visit www.xerox.com/blogs or www.xerox.com/podcasts.

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