“Research shows that one-to-one marketing is a fast-growing, strategic opportunity, and opening an exclusive shop dedicated to targeted communications will give us a clear, competitive advantage in the market,” says Ross McEwen, president, Springboard. “The iGen3 press, along with workflows XMPie and Press-sense iWay, will be the cornerstone of our business. Using their superior capabilities, we plan to build our revenue to $3.5 million over three years.”
Springboard plans to offer unique solutions to marketing challenges by delivering relevant cross media communications that use customized text and images to customers including marketing agencies, non-profits, the automotive, financial and real estate sectors, and other major industries.
Springboard will also use XMPie, a variable data processing software solution, and Press-sense iWay, a Web to print interface, on the iGen3 press to create direct mail pieces and personalized on-demand Web sites for customers. For example, a national bank based in Edmonton needed over 5,000 four-page post card mailers to be printed for a mortgage campaign targeted at four different audiences. Using the Xerox iGen3, digital workflow with FreeFlow DocuSP and XMPie software, Springboard will be able to personalize the mailers for each audience and complete the project in less than three weeks from start to finish.
McEwen continues, “Our goal with the launch of Springboard is to offer a targeted service that is all about delivering relevant, personalized marketing communication materials that increase the return on marketing investments. The Xerox iGen3 combined with workflows FreeFlow DocuSP, XMPie and Press-sense iWay will play a key role in growing our new business venture.”
In addition to the iGen3 press, Springboard has installed other Xerox products to provide marketing services. These include a Xerox DocuColor 2045, a 45 page per minute, high-quality colour digital press; a Xerox 8160 Wide Format Colour Printer to print an array of wide format colour applications such as posters, signs and banners; and two DocuTech 6100 Production Publishers to print high-quality documents on demand.
About Springboard Inc.
Springboard is a marketing services company focused on targeted communication solutions. With its 12 employees, Springboard’s goal is to provide relevant, personalized communication to customers via direct mail, email, personalized on-demand Web sites and through a phone centre. Springboard also offers a Web to print ordering system to fulfill all marketing material needs – from brochures to full colour posters and more.
About the Xerox iGen3
The iGen3 press is Xerox’s most significant production technology platform in a decade, with print speeds of 110 pages-per-minute on virtually any paper. It excels at short print runs, quick job turnarounds, and personalized printing in which up to 100 per cent of the content varies from one page to the next, creating documents with words and images tailored to an individual's unique interests and requirements. The Xerox iGen3 is the result of more than $1 billion (US) in research and development, and its invention generated more than 400 patents.
XMPie Inc. is the leading provider of software for dynamic publishing. Its variable data publishing solutions help businesses efficiently design and produce highly personalized marketing materials that are proven to significantly increase consumer response rates. For more information on XMPie, visit www.xmpie.com.
Press-sense Ltd. is a leading developer of business flow management solutions for the printing industry. The company’s flagship, the iWay family of products, is recognized today as the market leader for integrated Web2Print & business flow solutions for the graphic arts market. For more information, visit www.press-sense.com.
For more information about Xerox Canada, visit www.xerox.ca or call 800-ASK-XEROX.
For more information about Springboard, visit www.springboardnow.com or call 780-447-1226.
Glyn Davies, Xerox Canada, 416-733-6216, email@example.com
Elisabeth Napolano, Environics Communications for Xerox Canada, 416-969-2705, firstname.lastname@example.org
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