John Hume, president of Hume Media Inc., one of Canada’s largest full-service digital and print media companies, didn't waste any time thinking about whether to acquire Xerox's new Brenva™ HD Production Inkjet Press – it's just the thing he's been waiting for to grow the short- to mid-run, color digital print segment of his business.
“We do over a million digital color impressions monthly now, but we'll be able to triple that with the Brenva,” says Hume, whose print shop is based exclusively on Xerox digital press technology. “We'll also increase our competitiveness when printing books approaching volumes of 1,000 per title. In the short-run segment, Brenva will make us faster, more productive and cost-effective without sacrificing the quality our clients expect – with pricing that is very competitive.”
According to InfoTrends, production color inkjet print will account for 57 percent of the total production digital color page volume by 20191. To help print providers capitalize on inkjet's growing momentum, the Xerox Brenva™ HD Production Inkjet Press combines the cost-effectiveness of inkjet with the flexibilities of cut-sheet to address the needs of print providers in the light direct mail, transactional and book markets.
Incorporating many of the reliable paper-path components of the award-winning Xerox iGen®, Brenva offers best-in-class automation and reliability features to maximize press productivity including:
- An inline spectrophotometer to assist with calibration and profiling;
- Object-oriented color management to distinguish text, graphics and images and optimizes the image quality of each accordingly;
- K-only mode so it will run as a cost effective monochrome press.
“As inkjet technology continues to expand, more applications will open up, as will new opportunities for clients like Hume Media – an innovator in the production print market – to build their businesses and add more variety to their client offerings,” says Brad King, Vice President, Graphic Communications Operations, Xerox Canada. “Up until now, digital inkjet technology was for printers that focused on high volume jobs. The Brenva effectively addresses the shorter-run segment of the market and is a perfect fit for print shops of all sizes in Canada.”
The Xerox Brenva™ HD Production Inkjet Press is on display at drupa 2016, Hall 8B A62, Messe Düsseldorf, from May 31 – June 6. For more information about Xerox at drupa, visit: xerox.com/drupa.
1 Global Production Printing & Copying Market Forecast: 2014-2019, InfoTrends
