ROCHESTER, N.Y., May 1, 2013 – Creating and producing personalized direct mail campaigns, transactional collateral and point of purchase signage just got easier - and more impactful - with the combination of software from XMPie®, A Xerox Company and the Xerox Phaser® 7800 Color Printer.

This bundled solution is a win-win for creative shops, advertising agencies and marketing communication firms who want to produce colorful, highly-personalized, one-of-a-kind communication collateral for their clients.

Designers have access to software tools within XMPie’s uDirect® Studio LE that incorporates images and data in unique and attention-grabbing ways, including: 

  • uCreate™ Print – produces variable data-driven collateral tailored by region or customer, using Adobe InDesign
  • uImage® – assists in creating and adding personalized images and graphics using Adobe Photoshop and Illustrator
  • uChart® – adds design-rich, data-driven graphs and charts to transactional documents, using Adobe InDesign

Once the creative elements are completed, the Phaser 7800 takes over, producing colorful output with consistent image quality. The printer comes equipped with color management tools and finishing options – making it easy for shops of any size to produce high-end, professional-looking marketing pieces. Design boundaries can be pushed with the printer’s capacity to handle heavyweight stocks for books and calendars, and non-traditional sizes for postcards and photos. 

New customers who purchase the Phaser 7800 with the XMPie uDirect Studio LE will receive a 50 percent discount off the software. 

The XMPie uDirect Studio LE along with the Xerox Phaser 7800 Color Printer are available now in North America and Europe.