TORONTO, ON, April 2, 2013 – After nearly a decade of outsourcing print and direct mail fulfillment for its clients’ marketing campaigns, The OTC Group has brought these capabilities in-house – and to a whole new level – with the acquisition of the Xerox iGen™ 150 Press.
While the trend for traditional print companies is to add marketing services to help drive profit in a changing marketplace, The OTC Group did the opposite by first developing successful marketing and automated online ordering solutions and then, to meet demand, invested in equipment to process print and mail services onsite – a move that has increased both productivity and profitability.
“Xerox has simplified the process to take complex campaigns to market quickly and our clients are reaping the benefits,” said Tim Graham, President of The OTC Group. “The iGen 150 Press capabilities allow us to increase our responsiveness and capacity to react to today’s marketplace. Speed, quality and accuracy are essential and our technologies and new equipment enable us to control all of these elements in-house.”
Life at the leading personalized marketing solutions provider used to go something like this: when a customer called in the morning with a request for an urgent personalized direct mail campaign, The OTC Group’s turn-key technologies would pull and clean data, create a direct mail piece with integrated variable imagery, generate personalized websites to complement the print campaign and immediately output print-ready PDFs in the same day.
Creating the output was not the challenge though; the delay came from waiting for traditional printers and mail house providers to match the speed of The OTC Group’s requirements and meet their clients’ expectations for a swift turnaround. Now, with in-house equipment that includes the Xerox iGen 150 Press, Xerox 770 Digital Color Press and a W+D BB700 inserting machine, order fulfillment has become an integral part of the company’s on-demand service offering.
Due to the fast production speeds of the iGen 150 Press, Graham estimates the company only turns on the press for an average of one week per month and the technology gives the company a higher level of quality control than when it was outsourcing the process. In addition, with the iGen 150 Press’ green button and lights-out printing capabilities an entire program can run without anyone being in the production facility, which also contributes to productivity and profitability.
When it came to making a purchase decision, Graham chose the iGen 150 Press for its faster print speeds, improved automation capabilities and its best-in-class digital print quality. Features include:
- A new 2,400 x 2,400 dpi imaging system – the most precise resolution available on an iGen system to date. And new line screen refine shape, sharp detail and text quality.
- An Auto Density Control System detects and corrects streaks before they occur.
- And Automated Color Maintenance eliminates manual steps by analyzing color and notifying the operator when the press is ready for production
The press can also handle a range of paper stocks such as textured, translucent and heavy cover-weight papers, in addition to Xerox’s Never Tear line of synthetic paper. Print providers can easily create mixed paper jobs such as direct-mail campaigns with tear-out reply postcards or wedding albums.