TORONTO, ON., Oct 2., 2014 –  Providing a great customer experience, quick turnaround time, and outstanding quality is only part of what it takes to be a marketplace leader in the digital printing industry.  Today, it also requires the ability to offer clients new and unique ways to deliver their printed message.

Understanding that variety is key, Bassett Direct, a 20-year leader in direct marketing services and variable printing programs, has been helping redesign its clients’ applications to take advantage of larger format digital printing.  In order to facilitate this, the marketing services firm recently added 26-inch sheet capability to its fleet of three Xerox iGens, giving Bassett Direct the flexibility to create and execute unique direct marketing applications. Add in leading edge variable data  programming and Bassett Direct has proven that print should be a part of an engaging marketing campaign.

Rich Bassett, president and owner of Bassett Direct said during the past 20 years, Xerox has been a true partner in the company’s growth journey. “We moved from a black and white to a colour platform in 2004 and now offer a total variable colour solution for our clients across Canada,” he said. “Much like a painter with a blank canvas, we can customize and print jobs more economically with access to any sheet size on the printing gamut, helping to increase value and keep our clients’ work innovative and ahead of the marketplace.”

Celebrating its 20th anniversary this year, Bassett Direct has been known as a leader in variable printing with the capability to print unique applications such as multi-panel fold-out mailers as well as the traditional style letter-sized sheets often used. Mr. Bassett said by working with Xerox he sees an opportunity to grow the company’s unique one-to-one marketing services.

Headquartered in Richmond Hill, Ontario Bassett Direct has a fully equipped production facility which includes three Xerox iGen4® EXP Digital Presses to help provide a full array of service capabilities, including award winning campaigns for many clients in a wide variety of industries.

About Bassett Direct
Bassett Direct is an industry leader in personalized direct marketing one-to-one communication with an experienced team providing excellent service.  Learn more about Bassett Direct at or 905-882-4740.